Currently about 34% of global energy consumption is caused by inefficient climate control systems. Addressing this issue Tado strives to be the market leader of heating management solutions for private consumers. With Tado the customer only consumes as much heating energy as necessary to maintain an individual level of comfort (i.e. temperature). The business model is driven by Tado’s service (combination of cutting-edge hard- and software) as it yields substantial energy savings on the customer side by including realtime data such as behavioral patterns or home characteristics in a heating algorithm. Tado was founded in 2011 by a team of experienced entrepreneurs with an engineering background (mechanical engineering, energy management, software and embedded hardware development) who have successfully built up and sold another technology-driven startup before. Changing values in the society towards pollution, climate change and risks associated with nuclear power drive the change towards advanced energy management solutions. This opens up a vast market for Tado which reaches as far as 300 million households just in the EU – really everyone who lives in a heated or air conditioned home. For its commercial launch in October 2012 Tado has partnered with Deutsche Telekom AG as one major distribution channel.
Tado offers a combination of hardware, software and the power of cloud computing which enables anyone’s heating system to communicate with Tado’s web service. Numerous realtime data points which describe customer behavior (e.g. location), home characteristics (e.g. isolation) and local climate conditions are automatically aggregated and statistically analyzed. This information is then used by a sophisticated algorithm to control and maximize the efficiency of your heating system saving energy, money and reducing the carbon footprint. At the same time, Tado will maintain the highest level of climate comfort in homes – just when it is needed.
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