Effectively communicating sustainability to mainstream consumers

by: Mirjam Visser, 2016-01-25 13:58:54 UTC

the green version

A study by the United Nations Environmental Program reports that only 4% of consumers actually buy sustainable products, this is in stark contrast with the 40% who stated that they were willing to buy more sustainable products. Other research sometimes report even higher percentages. The Natural Marketing Institute published that, although 16% of the consumers indicate that they are willing to pay 20% more for a product that is produced in a sustainable …

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