Effectively communicating sustainability to mainstream consumers

by: Mirjam Visser, 2016-01-25 13:58:54 UTC

the green version

A study by the United Nations Environmental Program reports that only 4% of consumers actually buy sustainable products, this is in stark contrast with the 40% who stated that they were willing to buy more sustainable products. Other research sometimes report even higher percentages. The Natural Marketing Institute published that, although 16% of the consumers indicate that they are willing to pay 20% more for a product that is produced in a sustainable …

More Recent Articles

by: Mirjam Visser
UP chair inflated
by: Mirjam Visser
Foldable freight container reduces (environmental) cost
by: Mirjam Visser
Eat your coffee cup
by: Mirjam Visser
Doing laundry with 90% less water

New on D4S

Product UP chair inflated published.
by: Design 4 Sustainability, 2020-01-31 10:02:23 UTC
A series of armchairs and ottomans. Since it first appearance, in 1969, the UP series has been an outstanding expression of design. The UP5 is the ...

Product Foldable freight container reduces (environmental) cost published.
by: Design 4 Sustainability, 2020-01-31 10:02:05 UTC
The major part of the transport of manufactured goods takes place with containers. These global containerized flows are characterized by large imbalances. ...

Product Eat your coffee cup published.
by: Design 4 Sustainability, 2020-01-31 10:01:12 UTC
First you drink your coffee and then you eat… the cup! Cookie Cup is the edible cup designed by Enrique Luis Sardi together with the team at the Lavazza ...

Product Doing laundry with 90% less water published.
by: Design 4 Sustainability, 2020-01-31 10:00:03 UTC
Like many breakthrough ideas, the origin of the Xeros cleaning process was borne from transferring known science in one world to an entirely different ...

Material Upcycled cotton fabric turns into silky fibers published.
by: Design 4 Sustainability, 2019-09-19 21:49:34 UTC
Evrnu purifies cotton garment waste, converts it to a pulp, and extrudes it as a pristine new fiber for the creation of premium textiles. It is finer ...

Global News

This nonprofit turns vacant storefronts into pop-up communal spaces
by: fast company, 2020-01-30 16:45:11 UTC
Empty businesses can have wide-reaching negative effects on a neighborhood. CultureHouse gives them another life. From the outside, a small pop-up space in a storefront in Cambridge, Massachusetts, looks like it might be a coffee shop. Called CultureHouse ...

Marcel Wanders creates digitally printed leather hides for Bill Amberg
by: Dezeen, 2019-09-19 10:36:47 UTC
Dutch designer Marcel Wanders has collaborated with specialist leather studio Bill Amberg to design hides digitally printed with close-up fractal ...

Biofabrication designer Natsai Audrey Chieza joins the growing list of Dezeen Day speakers
by: Dezeen, 2019-09-19 14:36:28 UTC
Designer Natsai Audrey Chieza will speak at Dezeen Day on 30 October about future materials including biofabrication and using microbes instead of ...

Insectology: Food for Buzz, making urban environments flower again
by: mocoloco, 2018-11-01 14:19:13 UTC
For Dutch design firm Atelier Boelhouwer the relationship between flowers and insects is one of the most fascinating connections found in nature. ...

Colorful Compostable Bioplastics
by: design milk, 2019-07-30 14:00:53 UTC
Particularly concerned that we commonly allocate an indestructible material to packaging that is quickly disposed of, the design community is experimenting with bioplastics made from organic materials as diverse as algae and ...


@ D4S, a platform by designers for designers, sharing ideas and knowledge on sustainable design
Learn more |  Leave Feedback
We are not-for-profit and want a trustworthy, independent site without advertisements.

If you like to use D4S please donate to enable us to pay hosting fees and extend the site. Thank you for your support!
Join us on LinkedIn