Getting mainstream buyers to consumer more sustainable

by: Mirjam Visser, 2018-06-05 12:01:54 UTC

reason to buy a specific model

Although most people claim to prefer a more sustainable product, only a limited number of ‘green buyers’ act on their words at the moment of purchase. To find out how to get mainstream buyers to buy more sustainable products, we used data on 950 Western European buyers of 32 different vacuum cleaner models. The issue was why three out of four consumers bought a less sustainable high input power model when an energy-efficient model with equal specifications …

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CaseStudy Getting mainstream buyers to consumer more sustainable published.
by: Design 4 Sustainability, 2018-06-05 12:01:54 UTC
Although most people claim to prefer a more sustainable product, only a limited number of ‘green buyers’ act on their words at the moment of purchase. ...


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