McKinsey global report 2011 on sustainability

by: Mirjam Visser, 2011-10-12 10:52:43 UTC
Sustainability Aspects: Globally sustainability get's higher on the agenda but many actions still defensive like reducing energy and waste in supply chain and reduction

The Story

McKinsey report

McKinsey, since last year, holds a yearly survey on sustainability. The outcome this year:

Fewer respondents report that their companies are leveraging the sustainability of existing products to find new growth or committing R&D resources to bring sustainable products to market. Yet both of these are important ways sustainability can drive growth: organizations that act in these areas are the likeliest to say they’re more effective than their competitors at managing any other sustainability initiatives. These results suggest that companies may be better able to find a competitive advantage when pursuing growth activities than operational activities. And we all know growth comes from innovative new products and services through excellent design.

Yet many companies struggle how sustainability adds value to customers or sharehold.

Read the report here

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Category: industry


McKinsey report
McKinsey report
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