Organic farming isn’t easy in China, but Tony’s Farm is doing its best. Located in the Shanghai area, it delivers organic vegetables to its member’s doors every day.
While there are many factors that determine what actions a business takes, at Tony’s Farm, sustainability comes first. In order to promote its environmental convictions, they decided to change the way they delivered produce to their members. In order to do that, Tony’s Farm and WILDDESIGN needed to rethink its delivery box. The original box was made of wood and added a significant amount of weight, and CO2 emissions to deliveries.
The box needed to securely support 6 kg of vegetables and be stacked in columns of three in the delivery trucks. Its materials needed to resist shock, humidity, and keep the vegetables inside fresh and un-bruised.
After researching construction methods and materials, WILDDESIGN gave Tony’s Farm a custom-molded new box made from 100% natural fiber. The new box fits all of Tony’s Farm’s internal requirements and shows customers that they are totally committed to the quality of their veggies as well as true sustainability.
The box is part of a larger picture: by improving internal processes, we can conserve more, do more business, and leave a smaller impact on the planet.
Since the implementation of the new box, Tony’s Farm has grown tremendously. While the box isn’t the only reason for this (people love fresh vegetables), WILDDESIGN is proud of the result and happy to be part of this eco-friendly business.
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