Winners of "Ageless Design" competition

by: Mirjam Visser, 2012-04-18 08:42:26 UTC
Sustainability Aspects: Emphasize on people, in this case elder people

The Story

Keep Cool

Vincent Gerkens, Brussels, Belgium won the first price in the “ageless design” competition of The European Economic and Social Committee (EESC). It is the second edition of a competition to design an innovative, sustainable and creative design product, including packaging, with a strong civil society message. The winning product will be produced and distributed in 2012/2013 as part of the European Year of Active Ageing and Intergenerational Solidarity.

Jury Statement
“Keep Cool is a symbol for re-innovation. It provides a vernacular solution reconnecting the past and the present and inviting to reflect the environmental, cultural and historical context in which it exists. It is sustainable and ageless in design and material.”


By proposing this project, we want to defend the message that everybody can participate in the protection of the environment by using natural conditions. The main aim is to reduce the use of the fridge, to find an alternative without replacing it. With this product we intend to adapt the use of electrical domestics and have lower energy consumption.

Relation to “Ageless Design”
The terracotta pot is a familiar object, for younger and older. This archetypal form is known by everybody, it is not a temporary trend, it is timeless.
KeepCool is low tech, not dependent on a technology which will be obsolete in a few years.

It is made of ecological and recyclable materials. This product won’t grow old and be replaced in some months by another technology, a new process.

Product: Divers
Designer: Divers
Manufacturer: not produced yet
Category: ageless design


Keep Cool
Darning Pear
Keep Cool
winner EESC Design eleven

Comments by our Users

Be the first to write a comment for this item.


@ D4S, a platform by designers for designers, sharing ideas and knowledge on sustainable design
Learn more |  Leave Feedback
We are not-for-profit and want a trustworthy, independent site without advertisements.

If you like to use D4S please donate to enable us to pay hosting fees and extend the site. Thank you for your support!
Join us on LinkedIn